Situation: A media buying agency wants to establish an ‘Alcohol Beverage’ vertical but does not know how to approach potential clients.

Key Challenge: The agency offers clients a ‘trading’ approach to buying media, that necessitates aligning functional teams within an organization (Finance, Marketing, Operations).

The Ask: Develop the business rationale that will prompt C-Suite conversations among organizations in the alcohol beverage sector.

The Solution: Identify areas of mutual benefit between Finance and Marketing as a foundation for client outreach, while also identifying potential areas of conflict that can be addressed in a consistent way..